Modern business conditions have arguably pushed intellectual property right to the top of your list of priorities. Your brand name and marketing materials almost always comprise a core part of your business’s value. Exposure of your trade secrets and confidential information may result in your business losing its competitive edge. The emergence of new technologies entails that copyright and confidential information must be protected to ensure the commercial viability of your business.
Maybe because it is intangible (as opposed to tangible assets such as your premises or stock), people often fail to adequately protect and maximise the value of their intellectual property. This is a sure way to undermine your business and end up either in a costly, lengthy and stressful IP dispute, or with a business which is undervalued by a potential investor or purchaser.
SLG Lawyers has a history of creating effective strategies to protect and maximise the value of intellectual property, and one of our lawyers teaches IP in the prestigious Cambridge University law school. We act across most intellectual property areas and have a particular experience in IP litigation.